The hypnotic Fifi Rong returns with a distinctly electronic approach for her new release…
The soulful, beguiling style of Fifi Rong has been winning over both the press and the public for many years via releases such as a Next Pursuit and Future Never Comes. It’s an impressive catalogue that also suggested that the London-based musician had carved out her niche and was happy with heading in that particular musical direction.
However, her new release ‘The Same Road’ sees Fifi do a left turn with a tune that’s distinctly more electropop-orientated than previous outings. Here, the lush soundscapes are put to one side for a cleaner, sharper approach to song arrangement.
Electronic melodies echo through the song, augmented by Fifi’s familiar mesmerising vocals. At the same time, this is a tune crafted in the form of contemporary electronic music, rather than as a pastiche of ‘80s synthpop, which is always a bonus.
By bringing onboard the mixing talents of Max Dingel, who previously worked with the likes of Goldfrapp (as well as White Lies and Muse), the dynamic qualities of ‘The Same Road’ presents an engaging number that’s likely to surprise long-term Fifi Rong enthusiasts.
“There is a world inside my solitude, which has been a blessing and a curse” comments Fifi on the new song, ‘The Same Road’ falls into one of my recurring themes of such inherent paradox and emotional cocktail of vulnerability and strengths. There is a stark contrast between musically driven, upbeat energy and heavier lyrical content, reflecting my inner resistance of moving 3 steps forward and 2 steps back, and the determination to break through negative cycles.”
Fifi’s musical adventures have seen her recently performing at SXSW as well as being a staunch advocate for the rewards the crowdfunding outlet PledgeMusic have brought her.
‘The Same Road’ demonstrates that Fifi Rong is capable of adding plenty more colours to her musical palette. With a bold new electronic sound, it seems fairly likely that she’s going to win over a whole new fanbase.
‘The Same Road’ will be released on 16th June 2017 via AWAL and will be available in all major online stores and streaming platforms.
Fifi Rong will be staging a single launch show at The Waiting Room, Stoke Newington on 13th June 2017.
Fifi is also schedule to perform at the following shows:
19.05.17 : The Great Escape – The Arch
05.07.17 : Wilderness Festival – Love Hotel Stage
Publications that have featured his contributions include Electronic Sound, Metro, Japan Update Weekly, J-Pop Go, Wavegirl and OMD Messages.