This weeks tunes feature the synth-infused pop of GGOOLLDD, the Nordic charms of EAST OF MY YOUTH and the synthwave stylings of SUPERDIVORCE
GGOOLLDD – The Way That I Feel
The strangely monikered GGOOLLDD are keen to express their influences, which cover a peculiarly wide base. Ranging from the bombastic Queen and the raw energy of Black Sabbath through to the art rock of the Yeah Yeah Yeahs, it suggests a slightly disconcerting combo. In fact, GGOOLLDD dart around an alt-rock foundation that’s augmented with some engaging electronics and topped off with Margaret Butler’s emphatic vocal delivery.
Musically, the Milwaukee-based 4-piece outfit are closer to a sound that suggests a harder-edged Purity Ring, although they manage to keep things interesting with a variety of styles on new EP Teeth. ‘The Way That I Feel’ has a raw energy to it with its guitar-fueled drive. ‘Undercovers’, on the other hand, suggests elements of Grimes while ‘Secrets’ conjures up visions of a rockier Lana Del Rey.
GGOOLLDD are also due to step into the support role for OMD on their US adventures in the new year, allowing the outfit a much wider profile.
The Teeth EP is out now on Roll Call Records.
EAST OF MY YOUTH – Go Home
Icelandic duo East of My Youth present a flavour of synth tunes that sounds strangely organic, yet nonetheless captivating. Consisting of Thelma Marín Jónsdóttir’s rich vocals and Herdís Stefánsdóttir’s evocative beats, East of My Youth formed in 2015 and have since won over press praise as well as a fanbase via their appearances at festivals such as SXSW.
There’s a simple charm to the duo’s output on tunes such as ‘Broken Glass’, while ‘M O T H E R’ has a much more obvious synthpop foundation.
At times recalling the Nordic sweep of artists such as Susanne Sundfør, there’s a fragile pop quality to latest outing ‘Go Home’ which has an evocative quality with some subtle icy synth elements.
‘Go Home’ is out now via West Of My Future Ltd.
SUPERDIVORCE – The Predator
Describing themselves as a “Synthpop phoenix from a smokey arcade” the Ohio-based synthpop duo draw from a deliberately ‘80s/analogue sound palette. Nick Villars and Zach Bender, who make up Superdivorce, have a storied history within the music community. Originally gravitating to the post-hardcore scene, the duo have taken a different direction under the guise of Superdivorce.
‘The Predator’, culled from their debut album Action Figures, trades on elements of synthwave yet manages to take a neat swerve from pastiche ‘80s. There’s an accessibility to the tune allowing it to slip the knot of being niche synthpop by numbers.
Action Figures is out now on Too Sweet Records.
Publications that have featured his contributions include Electronic Sound, Metro, Japan Update Weekly, J-Pop Go, Wavegirl and OMD Messages.